We will occasionally send you account related emails. Optional Pricing: Optional pricing is basically used by companies to attempt to increase the amount customers spend once they start to buy. Location Hectic lifestyle of personal that let them more time at work … Demographic Segmentation The market is divided into groups based on an age, gender, household size, income, occupation, religion, race and nationality in demographic segmentation. KFC – An American fast food brand is the second largest brand after Mcdonalds. KFC’s food people can enjoy it as an environment for family or social gatherings. If you fit this description, you can use our free essay samples to generate ideas, get inspired and figure out a title or outline for your paper. KFC provides the different type of the set meal to let the customer choose, and the price is affordable for them. Each box offers abundance and variety at prices that start as low as the RM8.95 net. Target market is depending on size and growth rate of population, company resources and structural attraction of market segment. KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. Doc Marketing Mix Kfc Rubel Miah Academia Edu. You can order Unique paper and our professionals Rewrite it for you. KFC competitive advantage has been its ability to adapt to the changing time and needs to customers. The KFC team targets lunchtime and adding rice is a great trick for appealing everyday workers near KFC stores. Pssst… On October 27, 2020 By Balmoon. KFC has items in its menu that cater to adults as well as the young audience. There have Snacker Box, Lil’ Zinger Box, Wrap Box, Variety Box, or Signature Box. By clicking “Send”, you agree to our Terms of service and Privacy statement. Choose to dine in or takeaway. Kfc Target Market Australia. There are different pricing strategies that KFC uses for its products and its variants. KFC’s main customers are between 4-45 years old. Required fields are marked *. Available from: https://gradesfixer.com/free-essay-examples/the-target-audience-of-kfc/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. Below are three factors that are essential for evaluating a KFC target market. MUMBAI: KFC has come a long way since being pelted with stones on its debut in 1995, having emerged as Yum! The employee prefers to go to KFC because of convenience they can get the food faster and no need to wait for the food too much time. The target audience of KFC is middle and upper middle class and price their products accordingly. Their angst is now actionable and immediate thanks to the web. The design of the five value box is to satisfy customer need. Concerning the theory, KFC divides its target market into various segments. Over the years the brand wanted itself to be perceived as a family restaurant and has been running campaigns communicating the same. For the teenager, they like to have their lunch or dinner outside with their friend. The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Coca-Cola has no specific target market, according to MarketMixx.com. In other words, each franchise is actually an independent business but follows the method of operation of the franchise. KFC provides different combo offers to its customers and also provide an option to its customer to make the combo of their own choice. KFC Positioning: KFC offers the best chicken burgers at affordable prices. So, KFC target supper and middle classes. Your email address will not be published. 2021 © gradesfixer.com. KFC brings a lot of convenience to people, and their service is good because they serve the food fast. Visit out Target Locations page to speak with one of our team. Having trouble finding the perfect essay? KFC generates its revenue through the different franchisees it has opened up in the different countries. Even though the KFC is 90+ years old, but still it has managed to keep the vibe of a  young brand intact. 3.Existing Target Market Major target one –Teenage(16-21 aged) KFC Is promoting students meal which help to gives offer to student with just the show of their student identical card. This is not an example of the work written by professional essay writers. Most of the target marketing is geared towards young people, but some advertising is tailored for older people. Optional Pricing: Optional pricing is basically used by companies to attempt to increase the amount customers spend once they start to buy. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. However, there are some of the employee they have their own family so that they can bring their children to go to KFC to enjoy their dinner. KFC’s food people can enjoy it as an environment for family or social gatherings. The consumers of KFC are the young as well as young adults.It used to serve the same menu all around the world which means that it was using undifferentiated targeting strategy. Scandalised in this context, the significant majority are vegetarians and vegans—hardly ’! 6- 65 its ability to adapt to the changing time and needs with over 180 Locations Prezzo... Careful with the peculiarity of subsistence than the agricultural areas combo of their choice... Bowl in India just to cater to the vegetarian customers in India just cater..., each franchise is actually an independent business but follows the method of operation of the Mix! 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